How to turn off behavioral based Advertising

Probably it is not news any more that online advertising reached its peak, where Ads are displayed based on your search and interests. There are many types of advertising, almost every social media has its own ads such as: Google Search Ads, Facebook Ads, Twitter Ads, Tumblr Ads, Banner Ads, Google Display Ads, Retargeting Ads, Reddit Ads, Mobile Ads, In-Game Ads, AdMob Ads, Email Ads, Gmail Ads, Video Ads, YouTube Ads, Pinterest Ads, Instagram Ads.

Old-Style ads – displays advertising based on page content, i.e. if you are on sports website, ads might display certain product related to health or exercises. This ads are no threat or problem for any of the users.

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Big buzz is around interest-based or behavioral advertising, where Ads are displayed in accordance to your past online searches or interests. I.E. if you will search for shoes online, later every website you visit, no matter if it is news channel, Facebook or YouTube, the ads displayed on the page will be on same theme – shoes. Basically, ads are following you everywhere, even if you will switch to mobile device or computer at work. All this magic is done with help of browser cookies, they are able to track you and provide relevant advertising.  

Here is a small video showing how BBA works:

How to turn off behavioral based Advertising:

Google, Microsoft, Yahoo, Facebook, Amazon and different internet advertising networks provide easy ways to assist you to turn off the targeted advertising.

1. Google – Go to google.com/ads/preferences and make sure that the “Ads based on your interests” is disabled.

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2. Microsoft – Go to choice.microsoft.com and in settings turn off the “Personalized ads in this browser”. Windows users can click the “Start” button, click Settings – Privacy and then turn off “Let apps use my advertising ID for experiences across apps” to disable personalized ads that appear inside apps.

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3. Amazon –Amazon provides interest-based ads on their web as well as on other websites. Go to amazon.com/gp/dra/info and enable the setting that says “Do Not Personalize Ads from Amazon for this Internet Browser.” This is a cookies based setting and if you clear the cookies, your setting will be erased as well.

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4. Yahoo – Yahoo offers an Ad Interest Manager (AIM) which allows you to disable the interest-based ads with one click. Go to privacy.yahoo.com/aim and click the blue ‘Opt Out’ button to register your preference.

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5. iOS – On your iPhone or iPad, go to Settings > Privacy > Advertising and turn on Limit Ad Track to turn off the interest based ads from iAd, Apple’s advertising network.

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6. Android – Open the Google Settings app on your Android phone, tap Ads and enable Opt out of interest based ads.

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7. Twitter – Go to https://twitter.com/settings/security on the web and uncheck “Tailor ads based on information shared by ad partners” to disable interest based ads. Similarly, on the Twitter app, go to Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting.

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8. Facebook – Go to Facebook Settings, click Edit against the setting ‘Ads based on my use of websites and apps’ and select ‘Off’ for Show online interest-based ads.

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